COMMUNICATION DESIGN - Design For Communication
Integrated Graphics > Integrated Graphics (2024)
COMMUNICATION DESIGN - Design For Communication (Integrated Graphics > Integrated Graphics)
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Brewing Legends - Igloo Craft Beers
Igloo Craft Beers
The First List
| Entry Title: | Brewing Legends |
|---|---|
| Brand: | Igloo Craft Beers |
| Client: | Igloo Craft Beers |
| Entrant Company: | OPEN Strategy & Design |
| Confirm: | 6 cans 1 Carton 6 coasters 3 T-shirts Presentation Board |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | Igloo Beer’s integrated graphics blend cultural storytelling with meticulous craftsmanship. Inspired by tribal Alaskan art, the result is a visually stunning system rich in meaning. Every beer style is represented by a mythical creature; one that lives equally in legends and the terrain of the origin country; to become a carefully chosen symbol of the style of the brew. For instance, the Common Kestrel symbolises the Belgian Ale, Dabble Dubble, capturing its agile and balanced nature. The Tonki Barracuda adorns the Konkan Rice Lager, with its sharp, refreshing bite. The Chimbori Crab is emblematic of the Mumbai beer embodying the coastal vibrancy and unique flavour profile. The Grizzly Bear becomes Heavy Hitter, the Russian stout, for a nod to its robust and powerful character. The Arctic Fox represents Wit & Wisdom, the Belgian witbier, symbolising its subtle yet surprising flavours, while the Wolf represents Happy With Sin, the German Hefeweizen, echoing its strong and untamed spirit. The result is a system that tells a story with an art style that makes the name, logo, and graphics work together synergistically for a world cool beyond words. |
| Company Credits: | OPEN Strategy & Design |
| Individual Credits: | Creative Head- Ashutosh Karkhanis |
| Individual Credits: | Creative Director- Radhika Dhuru |
| Individual Credits: | Designers- Ashutosh Karkhanis, Rashi Gandhi |
| Individual Credits: | Illustrators- Rashi Gandhi, Raghu Aeri |
| Individual Credits: | Creative Director Copy- Vatsala Bisen |
| Individual Credits: | Business Head- Asparsh Sinha |
| Individual Credits: | Business Director- Neethi Isaac |
| Individual Credits: | Project Manager- Kritika Kulshreshtha |
| Individual Credits: | Motion Designer- Uttam Sutar |
| Individual Credits: | 3D Visualisers- Uttam Sutar, Sachin Iyer |
| Individual Credits: | Studio Artist- Daniel Nadar |
| Individual Credits: | Editor- Madhukar Gaikar |
| Individual Credits: | Strategy Directior- Nidhi Sinha |
