COMMUNICATION DESIGN - Branding & Identity
Visual Identity Scheme > Re-Branding / Brand Refresh (2024)
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Re-Branding / Brand Refresh)
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From a courier service to a global logistics brand - DTDC
DTDC
Blue Elephant
| Entry Title: | From a courier service to a global logistics brand |
|---|---|
| Brand: | DTDC |
| Client: | DTDC |
| Entrant Company: | Landor |
| Description: | DTDC, a brand long associated with trust, reliability, and affordability, faced a challenge: its brand perception had not kept pace with the organisation's evolving capabilities and leadership vision. Despite being a household name in India with over 14,000 centers, DTDC was often perceived merely as a courier service. However, the company aspired to be recognised as an integrated logistics powerhouse, empowering individuals and businesses to participate in the global economy. The brand evolution needed to honour DTDC's heritage while showcasing its entrepreneurial flexibility and professional expertise, appealing to both Indian and international audiences. By embracing ‘The Power of Both,’ DTDC aims to transform into a corporate entity that is greater than the sum of its parts. This rebranding effort aligns with DTDC’s vision to reposition itself as a complete express logistics player, distinguishing the company from its competitors and enhancing its value to customers. |
| English Translation: | N.A. |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Arnab Ray, Executive Creative Director |
| Individual Credits: | Aniruddh Shenoy, Client Manager |
| Individual Credits: | Sushmeit Nambiar, Design Director |
| Individual Credits: | Tia Alex, Designer |
| Individual Credits: | Arsh Kazi, Motion Designer |
| Individual Credits: | Nimish Patalia, Visualiser |
| Individual Credits: | Sachin Darge, Senior Production Manager |
| Individual Credits: | Maanil Dodani, Business & Marketing Director, APAC |
| Individual Credits: | Harshita Tarsariya, Business Development & Client Services |
| Individual Credits: | Aparna Murlidharan, Designer |
| Individual Credits: | Sanket Shelar, Production Artwork |
| Individual Credits: | Illustration: Vibeesh TC |
| Individual Credits: | Film: Improper Design and Animation |
