Communication Design
Branding & Identity
Visual Identity Scheme > New Brands / Products / Services
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > New Brands / Products / Services)
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Manam Chocolate
Brand: Manam Chocolate
Client: Manam Chocolate
Entrant: Anomaly Brands
Baby Blue Elephant
| Entry Title: | Manam Chocolate |
|---|---|
| Brand: | Manam Chocolate |
| Client: | Manam Chocolate |
| Entrant Company: | Anomaly Brands |
| Yes: | Product, Packaging & Other Print Materials |
| Description: | MANAM, meaning We _ Us in Telugu, is a collective of Farmers, Fermenters, Chocolate Makers, Chocolatiers and Storytellers bringing Indian Craft Chocolate experiences like never before. Giving Indian Craft Chocolate a new identity and India a new way to experience Chocolate, our (Manam) way. Brand Identity - Logo. A bold, flexible, extendable logo system that would work seamlessly across packaging, on-product, retail identity, communication for the brand. Vernacular variants of the logo were used selectively to emphasise the Indian Origin Story. Brand Identity - Typography. Choice of typography system was primarily to attribute Manam’s Indian Origin and best suited for a robust and well defined Packaging Information Systems. Brand Identity - Colour. A wide, natural harmonious spectrum of colours complementing the ingredient story was chosen for product and brand packaging in an attempt to deliver a sophisticated and inviting chocolate experience. Brand Identity - Illustration. A set of landscapes by Illustrator artist, Ms. Namrata Kumar capture the eternal splendour of cacao farms of West Godavari District of Andhra Pradesh, the craft of cacao farmers and fermenters; that form the soul of Manam Chocolate visual identity across applications in packaging, retail, communication. |
| Individual Credits: | Brand Director_Rahul Chawda . Roby G Mathew |
| Individual Credits: | Design Director_Nupur Panemanglor |
| Individual Credits: | Brand Manager_Swetha Sundar |
| Individual Credits: | Senior Brand Designer_Tushar Pant |
| Individual Credits: | Illustrator_Namrata Kumar |
