COMMUNICATION DESIGN - Branding & Identity
Visual Identity Scheme > Startup Companies (2024)
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Startup Companies)
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Branding Maska, a Contemporary Bombay Bakery - Maska Bakery
Heena Punwani
The First List
| Entry Title: | Branding Maska, a Contemporary Bombay Bakery |
|---|---|
| Brand: | Maska Bakery |
| Client: | Heena Punwani |
| Entrant Company: | Mother Tongue Design |
| Yes: | 3 White Boxes 1 Blue Cake Box 1 Blue Cake Bag 1 White Retail Bag Joy Stickers |
| Description: | The name 'Maska' is quintessentially Bombay, blending the Hindi slang for butter with the cultural phrase ‘Maska Lagaana’. This connection to local flavour and tradition instantly sparked an 'Aha' moment in our branding. In a city, where bakeries are around every corner, our design challenge was to create a compelling brand experience without a physical storefront. The identity emerges from in-depth exploration of Mumbai’s century-old bakeries and its architectural heritage. The custom letterforms spotlight ‘Maska Bakery’—timeless, memorable, and quintessentially Bombay. The layered cohesive branding system centres around the custom “M,” the foundation of all assets and shaping illustrations that extend seamlessly across menu offerings and beyond. The result is a cohesive, distinctive brand experience that feels both ownable and integral to the city’s essence. At the heart of Maska, is the brand mascot Joy, the friendly neighbourhood guy, whose buttery fingers guide you through these delights. Each treat is delivered with a handwritten note from the chef, adding a personal touch to the brand experience. Every detail of Maska Bakery is designed to evoke moments of joy, with branding that celebrates warmth and indulgence. |
| Individual Credits: | Shruti Singhi - Creative Director and Founder |
| Individual Credits: | Radhika Mantri - Senior Designer |
| Individual Credits: | Rhea Chowdhury - Lead Designer |
| Individual Credits: | Good Slice - Creative Consultant |
| Individual Credits: | Madhumitha - Assistant Designer |
| Individual Credits: | Neel Gavit - Photographer |
| Individual Credits: | Tanya Types - Vernacular Adaptation |
