Communication Design
Design For Books
Entire Books > Specialist & Limited Edition
COMMUNICATION DESIGN - Design For Books (Entire Books > Specialist & Limited Edition)
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Reframe
Brand: Mariwala Health Initiative (MHI)
Client: Mariwala Health Initiative (MHI)
Entrant: Studio Ping Pong
Baby Blue Elephant
| Entry Title: | Reframe |
|---|---|
| Brand: | Mariwala Health Initiative (MHI) |
| Client: | Mariwala Health Initiative (MHI) |
| Entrant Company: | Studio Ping Pong |
| Confirm: | Entire Book - Print Publication for Mariwala Health Initiative |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Reframe, an annual mental health journal by the Mariwala Health Initiative, was redesigned from scratch by Studio Ping Pong for its sixth issue, Global Mental Health from the Margins. Reflecting its global theme, the journal featured contributions from eight illustrators across six countries, ensuring each piece was rich in cultural nuance. The publication was structured into three parts: Revision, Context, Engage plus a closing section on MHI’s work. Articles from academics and researchers worldwide were accompanied by editorial illustrations, type posters, and infographics, all designed with emotion, symbolism, and accessibility in mind. The color palette black, white, and bright red was intentionally minimal: black and white emphasized content, while red conveyed urgency, anger, and feeling. A world map on the endsheet celebrated the diversity of contributors. In contrast to the detailed interior, the cover was quietly hopeful, symbolizing a step into the light. To support both accessibility and sustainability, the journal was also developed as a fully accessible website. The print edition used recycled paper and a reduced ink load, printed in two colors plus a special red. |
| Company Credits: | Studio Ping Pong |
| Company Credits: | Mariwala Health Initiative (MHI) |
| Individual Credits: | Sanjana Vamadevan (Senior Graphic Designer, Studio Ping Pong) |
| Individual Credits: | Rishabh Pinapotu (Illustrator and Motion designer, Studio Ping Pong) |
| Individual Credits: | PAUS (Illustrator) |
| Individual Credits: | Keisha Leon (Illustrator) |
| Individual Credits: | Lina Jadarat (Illustrator) |
| Individual Credits: | Canato Jimo (Illustrator) |
| Individual Credits: | Rose Kibara (Illustrator) |
| Individual Credits: | Axel Rogel (Illustrator) |
| Individual Credits: | Samyak Prajapati (Illustrator) |
| Individual Credits: | Kritika Trehan (Founder and Creative Head, Studio Ping Pong) |
