Communication Design
Graphic Design

Percol: Elevating the Coffee Experience in India
Brand: Percol
Client: Continental Coffee Products (India) Limited
Entrant: Make Tangible

The First List

Entry Title:	Percol: Elevating the Coffee Experience in India
Brand:	Percol
Client:	Continental Coffee Products (India) Limited
Entrant Company:	Make Tangible
Confirm:	3 Coffee Box and bottle
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	Percol, a leading UK coffee brand rooted in sustainability, set out to enter the Indian market with intent — not just as another instant coffee, but as a symbol of refined taste. In a country driven by product-first thinking, we saw an opportunity to shift the narrative. With India’s third wave coffee culture gaining momentum, we positioned Percol to appeal to consumers who crave both convenience and connoisseurship. Inspired by the world of fine spirits, especially single malts, we reimagined Percol’s instant coffee packaging with the same sense of craft and prestige. Tasting notes and origin stories are printed boldly on the front, and each variant is numbered — transforming a simple cup into a collectible experience. This nod to whisky cues signals depth, not just speed. Percol’s new packaging is meant to be displayed, not hidden. It speaks to a lifestyle where even the most everyday rituals — like making a quick cup of coffee — are expressions of personal taste. This isn’t just instant coffee. It’s instant coffee for those who pause, reflect, and appreciate the details. A bold reinvention that turns a daily habit into a moment of quiet sophistication.
Company Credits:	Make Tangible
Company Credits:	Continental Coffee Products (India) Limited
Individual Credits:	vasanth joshua
Individual Credits:	Saloni Ved
Individual Credits:	Taluni Vaghela
Individual Credits:	Vivesh Ingle
Individual Credits:	Amod Dani