Communication Design
Writing For Design

Deck of 52 Skin Tips
Brand: Isya
Client: Isya Aesthetics
Entrant: INSURGENCY

The First List

Entry Title:	Deck of 52 Skin Tips
Brand:	Isya
Client:	Isya Aesthetics
Entrant Company:	INSURGENCY
Confirm:	Pack of 52 playing cards for Isya Idea Board
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	Isya playing cards for Diwali A unique skin tip on every card. That’s 52 aces up your sleeve. THE TASK Design a Diwali giveaway that doesn’t suck. Oh, but make it about dermatology. And put the logo on it at least 112 times. THE HACK Playing cards. Because Diwali parties. The posh ladies who frequent Isya Aesthetics love to host them. And other posh ladies who might frequent Isya Aesthetics attend them. Imagine branded merchandise in their hands all evening long. THE EXTRA-ON-TOP Dermatology tips. One on each card. That’s 52 distinct pearls delivered with a bit of spice. THE UNEXPECTED Diwali came and went. Then Christmas and Holi. And we have gone into 4 reprints. 1700 decks distributed till date.
Company Credits:	INSURGENCY
Individual Credits:	Tarvinderjit Singh – Copywriter & CCO
Individual Credits:	Gurdev Singh Sidhu – Art Director
Individual Credits:	Madhav Verma – Editor
Individual Credits:	Dr Kiran Sethi – Founder & Medical Director, Isya