Communication Design
Packaging Design
Luxury Packaging Design
COMMUNICATION DESIGN - Packaging Design (Luxury Packaging Design)
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Monarch- A Royal Welcome
Brand: Monarch Legacy Edition
Client: Tilaknagar Industries Ltd.
Entrant: Open Strategy & Design
The First List
| Entry Title: | Monarch- A Royal Welcome |
|---|---|
| Brand: | Monarch Legacy Edition |
| Client: | Tilaknagar Industries Ltd. |
| Entrant Company: | Open Strategy & Design |
| Confirm: | Outer packaging with Bottle |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | For over four decades, Mansion House has stood for “A Warm Welcome.” With Monarch, the Legacy Edition XO Brandy, that welcome is elevated to a Royal Welcome. The packaging tells an imagined tale of friendship between two kings—one from Rajasthan in the north, the other from Karnataka in the south. Separated by geography, culture, and belief, yet united by mutual respect, they raise a toast across borders. This narrative becomes the heart of Monarch’s design: each side of the box features a king in authentic historical detail—from jewels and turbans to terrain and facial hair—rendered in the dying art of Mughal miniature painting. Beyond aesthetics, this is a tribute to India’s pluralism and its rich craft heritage. Gold detailing adds a celebratory touch, while the mirrored portraits create a storytelling device: when the packs are placed side by side, the kings raise their goblets in unison, inviting drinkers into their world. Monarch isn’t just packaging. It’s a collectable moment of art, culture, and camaraderie, captured through brush, story, and spirit, making every bottle a royal invitation to celebrate legacy. |
| Company Credits: | Open Strategy & Design |
| Individual Credits: | Creative Head: Ashutosh Karkhanis |
| Individual Credits: | Creative Director: Radhika Dhuru |
| Individual Credits: | Designers: Radhika Dhuru, Letisha Fernandes |
| Individual Credits: | Creative Director Copy: Vatsala Bisen |
| Individual Credits: | Business Head: Asparsh Sinha |
| Individual Credits: | Business Director: Neethi Isaac |
| Individual Credits: | Project Manager: Prathmi Mehta |
| Individual Credits: | Studio Artists: Daniel Nadar, Krutik Bait, Uttam Sutar |
| Individual Credits: | Illustrator: Aviral Jha |
| Individual Credits: | Photographer: Mangesh Kamble |
| Individual Credits: | Typography: Chandan Mahimkar |
