Communication Design
Branding & Identity
Brand Identity Refresh > Micro, Small & Medium Enterprise
COMMUNICATION DESIGN - Branding & Identity (Brand Identity Refresh > Micro, Small & Medium Enterprise)
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Apollo Solar Power: A Scalable Rebrand for Global Expansion
Brand: Apollo Solar Power
Client: Apollo Solar Power
Entrant: The Nouveau Studio - TNS
The First List
| Entry Title: | Apollo Solar Power: A Scalable Rebrand for Global Expansion |
|---|---|
| Brand: | Apollo Solar Power |
| Client: | Apollo Solar Power |
| Entrant Company: | The Nouveau Studio - TNS |
| Yes: | we are sending the product booklet, EPC brochure along with letterhead, business card and envelope |
| Description: | Apollo Solar Power, owned by Kiran Gems, sought a rebrand that would scale with its rapid expansion across India and Germany. The challenge was to create a unified, professional identity that reflected the brand’s values of trust, innovation, and sustainability while supporting its international growth. The design approach focused on creating a cohesive system that could evolve with the brand’s needs, from the logo to the website, and all touchpoints in between. Inspired by solar panels and the sun - the core energy source - Apollo’s colour palette was rooted in blue and orange, symbolising professionalism and the essence of renewable energy. A clean, modern aesthetic was maintained throughout the stationery, corporate assets, billboards, and website, ensuring consistent brand communication across both physical and digital mediums. Data visualisation and infographics played a key role in simplifying complex operational data, making it accessible for investor presentations and trade communications. The rebrand emphasised functionality, scalability, and a design infrastructure that would support Apollo’s rapid growth, positioning it as a leader in the renewable energy sector with a clear, impactful brand identity. |
| Company Credits: | The Nouveau Studio - TNS |
| Individual Credits: | Srishhti Agarwal |
| Individual Credits: | Punit Jain |
| Individual Credits: | Hiral Tandel |
| Individual Credits: | Aashna Desai |
| Individual Credits: | Khushi Singh |