COMMUNICATION DESIGN - Branding & Identity (Brand Identity Refresh > Micro, Small & Medium Enterprise)

Apollo Solar Power: A Scalable Rebrand for Global Expansion - Apollo Solar Power - Apollo Solar Power PNG
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Apollo Solar Power: A Scalable Rebrand for Global Expansion
Brand: Apollo Solar Power
Client: Apollo Solar Power
Entrant: The Nouveau Studio - TNS

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Apollo Solar Power: A Scalable Rebrand for Global Expansion - Apollo Solar Power - Apollo Solar Power

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Entry Title: Apollo Solar Power: A Scalable Rebrand for Global Expansion
Brand: Apollo Solar Power
Client: Apollo Solar Power
Entrant Company: The Nouveau Studio - TNS
Yes: we are sending the product booklet, EPC brochure along with letterhead, business card and envelope
Description: Apollo Solar Power, owned by Kiran Gems, sought a rebrand that would scale with its rapid expansion across India and Germany. The challenge was to create a unified, professional identity that reflected the brand’s values of trust, innovation, and sustainability while supporting its international growth. The design approach focused on creating a cohesive system that could evolve with the brand’s needs, from the logo to the website, and all touchpoints in between.

Inspired by solar panels and the sun - the core energy source - Apollo’s colour palette was rooted in blue and orange, symbolising professionalism and the essence of renewable energy. A clean, modern aesthetic was maintained throughout the stationery, corporate assets, billboards, and website, ensuring consistent brand communication across both physical and digital mediums.

Data visualisation and infographics played a key role in simplifying complex operational data, making it accessible for investor presentations and trade communications.

The rebrand emphasised functionality, scalability, and a design infrastructure that would support Apollo’s rapid growth, positioning it as a leader in the renewable energy sector with a clear, impactful brand identity.
Company Credits: The Nouveau Studio - TNS
Individual Credits: Srishhti Agarwal
Individual Credits: Punit Jain
Individual Credits: Hiral Tandel
Individual Credits: Aashna Desai
Individual Credits: Khushi Singh
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