Communication Design
Branding & Identity

Humm: A Bold, Unapologetic Identity for Pleasure
Brand: HUMM
Client: Apollo Solar Power
Entrant: The Nouveau Studio - TNS

The First List

Entry Title:	Humm: A Bold, Unapologetic Identity for Pleasure
Brand:	HUMM
Client:	Apollo Solar Power
Entrant Company:	The Nouveau Studio - TNS
Yes:	sending the presentation board.
Description:	Humm is a next-generation intimacy and pleasure brand that boldly redefines the category with unapologetic design and expressive language. The challenge was to create a visual identity that speaks confidently about pleasure while breaking away from traditional norms of discreetness. From brand strategy to full identity system, Humm’s visual language is built on fluid, curvaceous forms, bold shapes, and a striking coluor palette. The icon and the circular element, subtly referencing the sensation of vibration and orgasm, was incorporated into the logo and packaging to convey pleasure without being explicit. The tone of the brand is assertive and playful, with taglines like “No general mode, only vibration” and “Right here, right now” reinforcing its bold personality. The modular and tactile design system flexes across product lines, ensuring flexibility and relevance in both Indian and international markets. The tri-fold brochure not only educates consumers on how to use the products but also serves as a marketing tool for the entire range. This cohesive, vibrant, and human-centered design system empowers Humm to stand out and engage its audience in a conversation about intimacy that is open, vibrant, and full of attitude.
Company Credits:	The Nouveau Studio - TNS
Individual Credits:	Srishhti Agarwal
Individual Credits:	Punit Jain
Individual Credits:	Aashna Desai
Individual Credits:	Hiral Tandel
Individual Credits:	Khushi Singh