Communication Design
Branding & Identity
Brand Expression > Print
COMMUNICATION DESIGN - Branding & Identity (Brand Expression > Print)
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Kitsch Menu for Street-Food (set of 3)
Brand: Thelagram
Client: Maratt Hospitalilty Pvt Ltd
Entrant: Red Bangle
The First List
| Entry Title: | Kitsch Menu for Street-Food (set of 3) |
|---|---|
| Brand: | Thelagram |
| Client: | Maratt Hospitalilty Pvt Ltd |
| Entrant Company: | Red Bangle |
| Confirm: | Menus x 3 |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Thelagram is a casual dining restaurant that celebrates Indian street culture, fostering a sense of community for pan-India audiences in Bengaluru, to enjoy authentic street food, fusion drinks and board games. They wanted a nostalgic identity, that celebrates the flavours and eccentricities of street culture, but in a new avatar. (Averse to genre cliches.) We decided we would curate. Iconic street signs, slogans, slang, graffiti, tickets, matchboxes, etc. And customize these by altering, repurposing or restyling into original Thelagram-HYBRIDS, with their street-DNA intact. Designed to feel like a local flyer listing out must-try popular dishes, the three menus are chatty and eclectic. Harking at ad-hoc font pairings, rogue humour, unrefined motifs, mix&match oddities—synonymous with street graphics. Local bus tickets inspired a typographic “ticket-grid” to help stack, frame and organise—bringing a sense of editorial order to the madness of diverse styles that coexist in street-kitsch. Featured prominently on the cover are select hero dishes, each assigned a motif to champion its flavour metaphorically, and tongue-in-cheek. Inside spreads are intentionally more functional and spare. Dish names were curated—Bhajji, Puchka, Shikanji, Tadka, etc. retaining local nomenclature for authenticity, they illustrate our vernacular-accented brand voice and garner greater audience engagement. |
| Individual Credits: | Mandira Naidoo - Creative Direction |
| Individual Credits: | Rashmi K M - Art Direction + Editorial |
| Individual Credits: | Amarnath Nair - Illustrated Hybrid motifs |
| Individual Credits: | Rachana Radhakrishnan - Brand voice |
| Individual Credits: | Gaurav Gautam - Design + Production support |
| Individual Credits: | Ashish Solanke - Motion + Edit + Animation |
| Individual Credits: | Akash - Design Ideation |
