Communication Design
Writing For Design

Inglish Dictionary
Brand: Air India Express
Client: Air India Express
Entrant: Juice (A Division of TBWA India)

Blue Elephant

Entry Title:	Inglish Dictionary
Brand:	Air India Express
Client:	Air India Express
Entrant Company:	Juice (A Division of TBWA India)
Confirm:	We will be sending the Inglish Dictionary in its physical form (book).
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	India is a nation of over a billion people, 22 official languages, and hundreds of regional dialects. India is also the 2nd largest English speaking country in the world, after the US. But English here has never remained 'just English', it's been shaped, stretched, and coloured by the way Indians speak. We call this version of English - Inglish. The writing in the Inglish Dictionary thrives on wit, warmth and an unmistakable sense of playfulness. Every definition is more than just a meaning. It’s a moment of recognition, a chuckle, a cultural wink. Each word is presented with its pronunciation, word type, and a definition that goes beyond the literal, diving into its everyday usage in Indian life. The writing doesn’t just inform, it entertains making every word a celebration of the way we speak.
Company Credits:	Juice (A Division of TBWA India)
Individual Credits:	Geetanjali Sheel- Client Services Director
Individual Credits:	Russell Barrett, CCEO
Individual Credits:	Jerome Ooi- Chief Creative Experience Officer TBWA Hong Kong
Individual Credits:	Peter Khoury- Chief Creative Officer Asia and Singapore
Individual Credits:	Ruchita Zambre- Creative Head West & Design Director
Individual Credits:	Aniket Mangrulkar- Creative Director
Individual Credits:	Aman Shah- Copywriter
Individual Credits:	Samuel Dias- National Head Studio and Production
Individual Credits:	Sanjay Ghatge- Senior Video Editor
Individual Credits:	Shirin Kekre- Illustrator
Individual Credits:	Aniket Malusare- Senior Graphic Designer
Individual Credits:	Rajagopalan Narasimhan- Planning Director
Individual Credits:	Shivani Uniyal- Account Supervisor
Individual Credits:	Pratik Khara- Motion Design Director
Individual Credits:	Arush Dev- Motion Design Director
Individual Credits:	Siddhartha Butalia- CMO, Air India Express
Individual Credits:	Kishen Ramaswamy- Head - Brand, Social Media, Design and Content, Air India Express
Individual Credits:	Radhika Sen- Sr. Brand Manager, Air India Express