Communication Design
Packaging Design
Consumer Packaging Design
COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)
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mezete
Brand: mezete
Client: mezete Food Production Co.
Entrant: BOMBAYDC
Baby Blue Elephant
| Entry Title: | mezete |
|---|---|
| Brand: | mezete |
| Client: | mezete Food Production Co. |
| Entrant Company: | BOMBAYDC |
| Confirm: | 11 products (inclusive of all variants) |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | mezete, a Jordanian brand, uses UHT technology to deliver authentic Middle Eastern food globally—no refrigeration, no compromise on taste. But its old black color packaging didn’t reflect the warmth and vibrancy of a Middle Eastern brand. So, we flew to downtown Amman in Jordan and soaked in the beautiful chaos of its bazaars—vivid colors, layered textures, Arabic calligraphy, and the busyness of daily life. We brought that same energy and busyness onto the pack. Because authentic food deserves authentic packaging. No clichés. No Western minimalism. Instead, a visual design system rooted in cultural truth and hospitality. We added friendly phrases like Sahtain and W Afyeh. A bold shelf presence that pulls you in from afar and delights you up close. We got featured in Dieline (Pack of the Month), Packaging of the World, Creative Gaga, Fonts in Use, Campaign ME, and Adgully EMEA. The brand has performed exceptionally well in terms of brand health, engagement and awareness gaining widespread acceptance across retailers' shelves in over 40 countries. Additionally, it has earned recognition in Forbes for Expo West 2025 in the Food & Beverage category. |
| Company Credits: | BRANDED |
| Individual Credits: | Ankur Rander - Founder & CEO BRANDED |
| Individual Credits: | Siddhesh Pednekar - Partner & COO BRANDED |
| Individual Credits: | Sebastian Sattler - Design Director |
| Individual Credits: | Eugenio Sarrias- Creative Director |
| Individual Credits: | Vinay Venkatesh- Creative Director |
| Individual Credits: | Rucha Rao - Creative Director |
| Individual Credits: | Namrata Lalwani- Designer |
| Individual Credits: | Yorham D’Souza- Associate Creative Director |
| Individual Credits: | Sheekha Khan- AVP, Account Management |
| Individual Credits: | Amatullah Batterywala- Account Manager |
| Individual Credits: | Khaled Kasih- CEO, Kasih Food |
| Individual Credits: | Manukrishna Nair- Marketing Director, Kasih Food |
| Individual Credits: | Nadine Halaseh - Brand Manager, Kasih Food |
