Communication Design
Digital Design

Kia Car Simulator at Bharat Mobility Global Expo 2025
Brand: Kia motors
Client: 70 EMG - Seventy Event Media Group
Entrant: Tagglabs Experiential Private Limited .

The First List

Entry Title:	Kia Car Simulator at Bharat Mobility Global Expo 2025
Brand:	Kia motors
Client:	70 EMG - Seventy Event Media Group
Entrant Company:	Tagglabs Experiential Private Limited .
Description:	Driving is a deeply habitual act, shaped more by instinct than intention. At the Bharat Mobility Global Expo 2025, Kia Immersive Drive set out to rewire that instinct, not with instruction, but with interaction. Built inside a real Kia Syros, this experience functioned as a live behavioral simulation — embedding decision trees, consequence mapping, and feedback loops into a game that looked and felt like driving. The design drew from principles of behavioural change: embodied cognition, real-time feedback, and emotionally resonant learning. Sensors translated physical input — steering, braking, hesitation — into responsive scenarios where each action triggered a visible outcome. Attention lapses were punished. Mindful driving was rewarded. By anchoring cognitive awareness to muscle memory, the experience helped convert abstract safety messages into felt knowledge. Kia Immersive Drive turned a car into a behavioural lab — and a game into a tool for shaping better choices on the road. Because the most powerful form of communication isn’t what we tell people. It’s what we let them live through.
Company Credits:	70 EMG - Seventy Event Media Group
Individual Credits:	Hariom Seth Project Director
Individual Credits:	Pankaj Singh Yadav Project Director
Individual Credits:	Harshit Bansal Project Director
Individual Credits:	Jeet Singh Project Director
Individual Credits:	Divyansh Developer
Individual Credits:	Sourav Gorai 3D Artist
Individual Credits:	Kunal Singh 3D Artist
Individual Credits:	Jatin Embedded engineer
Individual Credits:	Suhail Khan Embedded engineer