Communication Design
Design For Communication
Applied Print Graphics
COMMUNICATION DESIGN - Design For Communication (Applied Print Graphics)
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Deck of playing cards
Brand: Pringles
Client: Kellogg's
Entrant: Oddinary
The First List
| Entry Title: | Deck of playing cards |
|---|---|
| Brand: | Pringles |
| Client: | Kellogg's |
| Entrant Company: | Oddinary |
| Confirm: | A deck of playing cards |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Brief: The objective was to create a fun, standout activation for the festive season. With countless brands competing for attention during this period, we needed a fresh approach, something more than just another gift box. The goal was to create an experience that felt like a celebration in itself. Something that would spark joy, and invite interaction. Idea: We created The Pringles Kingdom, a custom-designed deck of playing cards with the iconic Pringles chip at its heart. The typical Pringles humour and cheeky tone of voice was used. Every card reimagined the chip as a key visual element: a throne, a firework, a royal crest. Characters such as His Crispness, Her Crunchiness, and Sir Pop-a-Lot brought the deck to life with playful, minimalist illustrations. By transforming the brand’s signature chip shape into a whimsical, collectible experience, we created a festive product that felt premium, distinctive, and unmistakably Pringles. |
| Company Credits: | Oddinary Marketing Pvt Ltd |
| Individual Credits: | Nikhil Kulkarni - Creative Director |
| Individual Credits: | Rishikesh Adhikari - Art Director |
| Individual Credits: | Rishikesh Adhikari - Illustrator |
| Individual Credits: | Mayuresh Kambli - Brand Director |
