Communication Design
Branding & Identity
Brand Expression > Print
COMMUNICATION DESIGN - Branding & Identity (Brand Expression > Print)
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Terrai Menu
Brand: Terrai
Client: Telangana Spice Kitchen
Entrant: Studio 318
The First List
| Entry Title: | Terrai Menu |
|---|---|
| Brand: | Terrai |
| Client: | Telangana Spice Kitchen |
| Entrant Company: | Studio 318 |
| Confirm: | Food and Bar Menu |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Terrai Menu Design: Cultural Storytelling Through Visual Innovation Our challenge was creating a comprehensive menu system for Terrai, a Neo Telangana restaurant that evolved from Telangana Spice Kitchen. The founders sought to showcase Telangana's cultural heritage in a contemporary format. Our design strategy embraced "Uplifting the Mundane," transforming everyday Telangana cultural moments into celebrated experiences. Rather than conventional food categories, we structured the menu around cultural storytelling, creating emotional connections between diners and Telangana's heritage through narrative-driven naming and imagery. |
| Company Credits: | Studio 318 |
| Individual Credits: | Priyanka Kolluru - Designer |
| Individual Credits: | Miloni Munipally - Designer |
| Individual Credits: | Anjani Reddy - Designer |
| Individual Credits: | Hrithik Ejanthkar - Content Writer |
