Communication Design
Branding & Identity
Brand Identity Refresh > Micro, Small & Medium Enterprise
COMMUNICATION DESIGN - Branding & Identity (Brand Identity Refresh > Micro, Small & Medium Enterprise)
PNG
PDF
Manny's Craft Ice Cream
Brand: Manny's Craft Ice Cream
Client: Manveen Singh
Entrant: Unomono
The First List
| Entry Title: | Manny's Craft Ice Cream |
|---|---|
| Brand: | Manny's Craft Ice Cream |
| Client: | Manveen Singh |
| Entrant Company: | Unomono |
| Yes: | 1. Packaging Design : Ice Cream Tubs, Cups, Cones, Dessert Packaging |
| Description: | Manny’s came to us with a challenge: to transform a home baker’s love for hand‑churned ice cream experiments into a craft ice creamery ready for high street retail and quick commerce. All without losing its artisanal essence—celebrated in flavours like Chocolate Cherry Silk and Pistachio Raspberry made from ingredients sourced from the farms of Himachal and Kashmir. Every batch being freshly made with no preservatives, stayed true to the founder’s philosophy of “real ice cream made with real love.” Our task was to create an identity that honoured this purity while giving the brand a distinct presence in the growing craft ice cream space. Drawing inspiration from Chandigarh’s 1950s Modernist architecture and the subtle Art Deco influences of Punjab’s mid-century homes, we designed a clean, contemporary visual language anchored in a stylised cone logo with legacy-inspired flourishes and a refined deco serif typeface. Minimal geometric illustrations showcased ingredients and textures, letting the freshness of the product shine. With heartfelt copy like ‘Small batch, big love.’, the identity captures the nostalgia of childhood indulgence while redefining what authentic ice cream means today. |
| Individual Credits: | Creative Designer : Dhanya Bhardwaj |
| Individual Credits: | Copywriter : Ananya Nair |
| Individual Credits: | Creative Director : Reva Dutta |
| Individual Credits: | Creative Director : Adil P. Khanna |
