Communication Design
Illustration For Design

Las Maracas Tequila
Brand: Las Maracas Tequila
Client: Epicuria

Baby Blue Elephant

Entry Title:	Las Maracas Tequila
Brand:	Las Maracas Tequila
Client:	Epicuria
Confirm:	Las Maracas Outer Box
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	On our journey to uniquely position the Anejo variant of the Las Maracas World, we understood that a luxury offering such as this needs packaging that not only mirrors that very quality but also remains true to the brand’s story. This was when the limited edition Anejo box came to life. It matched the luxury offering, while showcasing the entire story behind the tequila itself. The shape of the box focused on ergonomics and practicality–an easy-to-open structure that unfolded from left to right. This shape opened up an entire canvas for us to portray the illustrated scene to its full extent, without any hindrances. The scene depicted the majestic Tequila Volcano in Jalisco (Mexico), overlooking the rich agave fields which is where Las Maracas sources from. Once the box is opened, it’s as if one is being invited into the world of Las Maracas, with the tale of our tonas featuring on the inner fold. These custom, hand-illustrated mascots also feature on the sides of the box. The result is a holistic experience that begins with the night scene, blends into the tale of the tonas and ends with the spirit of celebration–“Una celebración en úna botella!"
Individual Credits:	Sr. Designer : Rubaan Singh
Individual Credits:	Creative Director : Adil P. Khanna