Communication Design
Type Design & Typography
Typography > Packaging
COMMUNICATION DESIGN - Type Design & Typography (Typography > Packaging)
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Leezu's
Brand: Leezu's
Client: Leezu's
Entrant: Poorvaroid
Blue Elephant
| Entry Title: | Leezu's |
|---|---|
| Brand: | Leezu's |
| Client: | Leezu's |
| Entrant Company: | Poorvaroid |
| Confirm: | Packaging + product showcased in the PDF above. Lipstick / Sultaan / Jaadugar / Bijlee / Watermelon Love Jelly / Love bug Ishq ( candle ) |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Leezu’s is India's most joyful sexual wellness and intimacy brand. The product identity was created ensuring that the lettering and colours for each product communicate the right emotion, tone and function, while staying discreet and premium. Each product was treated like a character with it's own story, using lettering to convey that. Lipstick, a discreet external massager for women, the identity needed to feel elegant and subtle, like a whisper, not a shout. For Sultaan, A stroker for men. The type is bold, indulgent and regal, “Fit for a King.” Watermelon Love Jelly, a flavoured lubricant. The type had to feel smooth, juicy and fresh, playful but premium. The idea - let the font do the flirting. Unique lettering was crafted for each product Latin and Devanagari scripts were paired mindfully to retain both playfulness and accessibility for certain products. Typography was custom-crafted to reflect the product tone — soft curves for sensuality, boldness for power, condensed forms for modernity. This gave each product its own identity. The packaging was aimed to be “stylish enough to be seen.” And also redefines intimacy product design in India with a bold, sophisticated aesthetic. |
| Company Credits: | Poorvaroid |
| Individual Credits: | Creative direction - Poorva Shingre |
| Individual Credits: | Typography/Lettering - Poorva Shingre |
| Individual Credits: | Design & Packaging - Poorva Shingre |
