Architecture
Spatial Design

Where Craft Meets Architecture: Hand-Embroidered Wall Panels for Hermès
Brand: Hermès
Client: RDAI
Entrant: CraftCanvas

Baby Blue Elephant

Entry Title:	Where Craft Meets Architecture: Hand-Embroidered Wall Panels for Hermès
Brand:	Hermès
Client:	RDAI
Entrant Company:	CraftCanvas
Description:	This 2200 sq. ft. hand-embroidered installation for the Hermès flagship store in Mumbai reimagines traditional Indian craft as contemporary spatial design. Conceived by RDAI and brought to life by CraftCanvas, the project transforms Chikankari embroidery into an architectural skin—fluid, luminous, and every stitch, deeply intentional. At its core is a collective of over 60 women artisans, led by master embroiderer Razia Parveen. Many had never worked on a project of this scale. Through months of collaborative sampling, prototyping, and skill-building, they crafted wall panels that transcend ornamentation to become part of the spatial language. This is soft architecture—where the handwork shapes atmosphere. Traditional Chikankari motifs are reinterpreted in a modern palette and scale, creating a tactile, subtly immersive background that balances restraint with richness. Over two lakh keel kangans were embroidered in three shades of ochre, designed to respond to the spatial rhythm. In a luxury context where craft is often invisible or aestheticized, this installation places the artisan at the centre. It is a spatial and social statement—elevating handwork from the margins to the mainframe of design.
Company Credits:	RDAI
Company Credits:	Studio 10
Company Credits:	Redwood Interiors
Company Credits:	Six Ways to Sunday
Individual Credits:	Nisha Vikram
Individual Credits:	Dhanraj Suthar
Individual Credits:	Razia Parveen
Individual Credits:	Joséphine Riffiod-Adam
Individual Credits:	Sabina Losapio
Individual Credits:	Roy Cheo Lin Xiang