Communication Design
Illustration For Design
Digital
COMMUNICATION DESIGN - Illustration For Design (Digital)
JPG
PDF
TallyPrime 6.0 World
Brand: Tally Solutions
Client: Tally Solutions Pvt Ltd
Entrant: BMEG Pvt Ltd
The First List
| Entry Title: | TallyPrime 6.0 World |
|---|---|
| Brand: | Tally Solutions |
| Client: | Tally Solutions Pvt Ltd |
| Entrant Company: | BMEG Pvt Ltd |
| Yes: | Presentation Board |
| Description: | Disclaimer- Everything you see here is hand drawn. Nothing artificial about it :) Before TallyPrime 6.0, managing business and banking for owners used to be two separate workflows involving a lot of manual processes. The result? Inefficiency, errors and the long hours spent correcting them. In short, it was a highly stressful process. Using Tally’s signature hand-drawn style, we dramatised the everyday chaos that plagued business owners. Using a problem-solution approach, we hyper-exaggerated the frustration and madness at work, keeping the business owner at the centre of it all. Each product feature was highlighted using key elements like ledgers, laptops and bank building. Moving down to the solution, TallyPrime 6.0 enveloped within a laptop, perfectly captured the relief and ease that the brand promises. The result was an elegant piece of communication that is impossible to ignore. And there’s your scroll-stopping hook. |
| Company Credits: | BMEG Pvt Ltd |
| Individual Credits: | Anto Noval (Chief Creative Officer, BMEG Pvt Ltd) |
| Individual Credits: | Vinayachandran T (Senior Design Director, BMEG Pvt Ltd) |
| Individual Credits: | Vibeesh TC (Creative Director, BMEG Pvt Ltd) |
| Individual Credits: | Jaseer K P (Creative Director, BMEG Pvt Ltd) |
| Individual Credits: | Anubhav Sinha (Lead - Graphic Designer, BMEG Pvt Ltd) |
| Individual Credits: | Sahiba Singh (Senior Graphic Designer, BMEG Pvt Ltd) |
| Individual Credits: | Shrutika Chaudhary (Assistant Manager - Strategy, BMEG Pvt Ltd) |
| Individual Credits: | Pooja Gandhi (Assistant Vice President - Brand Strategy, BMEG Pvt Ltd) |
| Individual Credits: | Amita Tandel (Graphic Designer, BMEG Pvt Ltd) |
| Individual Credits: | Anushka Agrahari (Graphic Designer, BMEG Pvt Ltd) |
| Individual Credits: | Neeraj Shrivastav (Senior Creative Director, BMEG Pvt Ltd) |
| Individual Credits: | A Sathya Narayanan (Visual Designer, BMEG Pvt Ltd) |
| Individual Credits: | Shriya Sasikumar Nair (Copy Writer, BMEG Pvt Ltd) |
| Individual Credits: | Arun Jayaprakash (Copy Supervisor, BMEG Pvt Ltd) |
| Individual Credits: | Arindam Goswami (Senior Copy Writer, BMEG Pvt Ltd) |
| Individual Credits: | Neha Kapoor (General Manager - Brand Services, BMEG Pvt Ltd) |
| Individual Credits: | Andy Charles (Chief Executive Officer, BMEG Pvt Ltd) |
| Individual Credits: | Jayati Singh (Chief Marketing Officer, Tally Solutions Pvt Ltd) |
| Individual Credits: | Omkar Sardessai (Head - Brand & Communications, Tally Solutions Pvt Ltd) |
| Individual Credits: | Vasundhara Latwal (Senior Manager - Brand & Communications, Tally Solutions Pvt Ltd) |
