Transformative Design
Brand Transformation
TRANSFORMATIVE DESIGN (Brand Transformation)
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Good Old New Tally
Brand: Tally Solutions
Client: Tally Solutions Pvt Ltd
Entrant: BMEG Pvt Ltd
The First List
| Entry Title: | Good Old New Tally |
|---|---|
| Brand: | Tally Solutions |
| Client: | Tally Solutions Pvt Ltd |
| Entrant Company: | BMEG Pvt Ltd |
| Yes: | Presentation Board |
| Description: | Disclaimer- Everything you see here is hand drawn. Nothing artificial about it :) As a brand, Tally needed to separate from its product portfolio while shedding its outdated look. The solution came from an unexpected source: the founder’s original hand-drawn logo. We transformed the founder’s sketch into a complete visual universe. Drawing inspiration from Tally’s culture of growth and its logo we brought Tally’s human-centric philosophy to life. We extended the DNA of the original logo into hand-drawn illustrations. They captured the warmth and humility espoused by its founder and breathed life into its core values of Honour, Nurture, Master and Create. For the TallyPrime 6.0 campaign, we created a world inside the universe with its own distinct flavour. Every illustration, while eye-catching, retained the simplicity that the brand has always stood for. We extended this new identity across every touchpoint including office branding, merchandise, and product campaigns across the Middle East, Africa and South Asia. Tally’s remaining sub-brands, TallyLearn, TallyCapital and TallyEdge, inherited this signature style. Every brush-stroke, represented the brand’s commitment to its customers, and the care and partnership that is integrated into its sales philosophy. We turned Tally’s legacy into its biggest competitive advantage. |
| Company Credits: | BMEG Pvt Ltd |
| Individual Credits: | Anto Noval (Chief Creative Officer, BMEG Pvt Ltd) |
| Individual Credits: | Vinayachandran T (Senior Design Director, BMEG Pvt Ltd) |
| Individual Credits: | Vibeesh TC (Creative Director, BMEG Pvt Ltd) |
| Individual Credits: | Jaseer K P (Creative Director, BMEG Pvt Ltd) |
| Individual Credits: | Anubhav Sinha (Lead - Graphic Designer, BMEG Pvt Ltd) |
| Individual Credits: | Sahiba Singh (Senior Graphic Designer, BMEG Pvt Ltd) |
| Individual Credits: | Shrutika Chaudhary (Assistant Manager - Strategy, BMEG Pvt Ltd) |
| Individual Credits: | Pooja Gandhi (Assistant Vice President - Brand Strategy, BMEG Pvt Ltd) |
| Individual Credits: | Amita Tandel (Graphic Designer, BMEG Pvt Ltd) |
| Individual Credits: | Anushka Agrahari (Graphic Designer, BMEG Pvt Ltd) |
| Individual Credits: | Neeraj Shrivastav (Senior Creative Director, BMEG Pvt Ltd) |
| Individual Credits: | A Sathya Narayanan (Visual Designer, BMEG Pvt Ltd) |
| Individual Credits: | Shriya Sasikumar Nair (Copy Writer, BMEG Pvt Ltd) |
| Individual Credits: | Arun Jayaprakash (Copy Supervisor, BMEG Pvt Ltd) |
| Individual Credits: | Arindam Goswami (Senior Copy Writer, BMEG Pvt Ltd) |
| Individual Credits: | Neha Kapoor (General Manager - Brand Services, BMEG Pvt Ltd) |
| Individual Credits: | Andy Charles (Chief Executive Officer, BMEG Pvt Ltd) |
| Individual Credits: | Jayati Singh (Chief Marketing Officer, Tally Solutions Pvt Ltd) |
| Individual Credits: | Omkar Sardessai (Head - Brand & Communications, Tally Solutions Pvt Ltd) |
| Individual Credits: | Vasundhara Latwal (Senior Manager - Brand & Communications, Tally Solutions Pvt Ltd) |
