Communication Design
Packaging Design
Consumer Packaging Design
COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)
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Sounds of Pleasure
Brand: Wellness Forever
Client: Amore Health Essentials Pvt Ltd
Entrant: Open Strategy & Design
The First List
| Entry Title: | Sounds of Pleasure |
|---|---|
| Brand: | Wellness Forever |
| Client: | Amore Health Essentials Pvt Ltd |
| Entrant Company: | Open Strategy & Design |
| Confirm: | 4 Condom Boxes and 1 Board |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Condoms, as a category, are built around performance. For a new condom brand, we wanted to flip the script. We chose to focus on what’s most often missing for women: the orgasm. We named it O — a bold, unapologetic symbol of pleasure for everyone involved. To make that pleasure visible, we turned to cymatics: the science of making sound visible. Real expressions of pleasure were passed through liquid to generate intricate, evolving waveforms. These pleasure waves became the visual identity of the brand. Each variant features a unique cymatics design derived from pleasure waves, paired with flavour cues through colour and a striking ‘O’ at the centre. The result is a packaging system that doesn’t look like a condom at all, it is modern, intimate, science-backed and radically inclusive. O! - a condom brand that refuses to leave her pleasure out of the conversation. |
| Company Credits: | Open Strategy & Design |
| Individual Credits: | Chief Creative Officer: Ashutosh Karkhanis |
| Individual Credits: | Creative Director: Radhika Dhuru |
| Individual Credits: | Designers: Hitarthy Shah, Avishi Rastogi |
| Individual Credits: | Creative Director Copy: Vatsala Bisen |
| Individual Credits: | Chief Creative Officer: Asparsh Sinha |
| Individual Credits: | Business Director: Neethi Isaac |
| Individual Credits: | Strategy Director: Nidhi Sinha |
| Individual Credits: | Project Manager: Kritika Kulshreshtha |
| Individual Credits: | Studio Artists: Uttam Sutar, Daniel Nadar, Krutik Bait |
| Individual Credits: | Photographer: Ashutosh Karkharis |
| Individual Credits: | Producer: Gargi Khobrekar |
| Individual Credits: | Videographer: Ashish Vaidya |
| Individual Credits: | Copywriter- Swetlana Dutta, Vatsala Bisen |
