Communication Design
Graphic Design
Poster
COMMUNICATION DESIGN - Graphic Design (Poster)
JPG
PDF
The Alphabet of Cool
Brand: Igloo Craft Beer
Client: Igloo Craft Beers
Entrant: Open Strategy & Design
The First List
| Entry Title: | The Alphabet of Cool |
|---|---|
| Brand: | Igloo Craft Beer |
| Client: | Igloo Craft Beers |
| Entrant Company: | Open Strategy & Design |
| Confirm: | 3 Posters and 1 Board |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | With its bold flavours and mythical art, Igloo Beer has earned cult status. But in a world of short attention spans, we needed to turn slow-burn storytelling into an instant grab. We created typographic posters that reimagined familiar idioms into catchy headlines. Inspired by the can art, we custom-illustrated blackletter with Alaskan tribal art. Using the motifs found on the cans, we turned each phrase into a visual tribute to the creature. The headline was supported with a dictionary-like meaning of the idiom to make it memorable. One-Can Army, for the Hefeweizen, celebrated the lone wolf as the flavour that leads the pack solo. Can of the Hour, for the award-winning Belgian Ale, evoked the elevated, spotlight-stealing nature of both the kestrel and the flavour. Ladies’ Can, for Wit & Wisdom, used the fox as a metaphor, effortlessly cool, surprisingly layered, and quietly charismatic, just like a dream date. The poster captures the flavour quality and our mythic animal equally. Each phrase became a character sketch, and each letter, a canvas of visual myth. These posters are fast-read legends, using typography as storytelling to make Igloo a can you couldn’t ignore. |
| Company Credits: | Open Strategy & Design |
| Individual Credits: | Creative Head: Ashutosh Karkhanis |
| Individual Credits: | Creative Director: Ashutosh Karkhanis |
| Individual Credits: | Designers: Ashutosh Karkhanis, Rashi Gandhi |
| Individual Credits: | Creative Director Copy: Vatsala Bisen |
| Individual Credits: | Business Head: Asparsh Sinha |
| Individual Credits: | Business Director: Neethi Isaac |
| Individual Credits: | Copywriter Vatsala Bisen |
| Individual Credits: | Studio Artists: Daniel Nadar, Krutik Bait, Uttam Sutar |
| Individual Credits: | Illustrator: Rashi Gandhi, Raghu Aeri |
