Communication Design
Packaging Design

Paal Dappa
Brand: Paal Dappa
Client: Mahatva Dairy Industries
Entrant: whoisthem*

The First List

Entry Title:	Paal Dappa
Brand:	Paal Dappa
Client:	Mahatva Dairy Industries
Entrant Company:	whoisthem*
Confirm:	2 gable top packages i) 500ml ii) 1L
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	For a family-run dairy with nearly a decade of trust in Pollachi, expanding into Coimbatore and Tiruppur came with a unique challenge: preserving the tradition of milk in an unconventional gable-top pack. Paal Dappa, literally meaning “milk box,” became the starting point. It embraced the boxy form, while carrying a linguistic charm that resonated in both Tamil and Hindi. In a retail space crowded with imagery of cows and pastures, the packaging set out to tell a quieter, more familiar story. At its heart was a manjapai (yellow cloth bag) hanging from an iron gate — a simple yet meaningful ritual commonly seen across Tamil Nadu, where households leave the bag out for the milkman. Illustrated in soft watercolours, with details inspired by classic South Indian gates, this everyday scene became the central narrative. So ordinary it invited a pause, evoking warmth, memory, and nostalgia. While A2 claims were still under scrutiny, we tucked it in as a door number on the gate. The logotype, inspired by hand-painted street signs, is simple, direct, and unmistakably local. The colour blue, associated with milk, combined with the yellow of the "manjapai", roots it firmly in the local landscape.
Company Credits:	whoisthem*
Individual Credits:	Creative Direction : Jamila Habib
Individual Credits:	Illustration : Jamila Habib
Individual Credits:	Design : Jamila Habib, Sakthi Mathav
Individual Credits:	Video and Edit : Aakash Selvan, Dev Abishek, Sylesh Devarajan