Design For Good
Design For PSA & Non-Profits
DESIGN FOR GOOD (Design For PSA & Non-Profits)
JPG
MP4
1m:59s
Celebrating Failure
Brand: Impact/Failure Conference
Client: Selco Foundation
Entrant: Switch & Roy.Studio
The First List
| Entry Title: | Celebrating Failure |
|---|---|
| Brand: | Impact/Failure Conference |
| Client: | Selco Foundation |
| Entrant Company: | Switch & Roy.Studio |
| Description: | Since 2018, the Impact/Failure Conclave has challenged the sector’s understanding of failure. The 2025 edition, themed Shifting Sands: Paving the Path to 2030, responded to the urgency of rising inequality and climate collapse by calling for honest reflection on past assumptions and the way forward. With over 600 participants from 15 countries, the conclave marked a collective shift—toward failure-informed learning and rethinking how impact is designed for the complexities ahead. The visual identity used bold typography paired with a modular dot system to reflect fragmentation, connection, and transformation. This extended fluidly across digital and physical platforms—from wayfinding and signage to social media and stage graphics—integrating seamlessly into the IIM Bangalore campus. Immersive installations invited active engagement: one mapped emotional responses to failure, another categorized failures by type. Audio pods featured intimate stories from diverse voices. Graphic postcards explored how shifting perspectives shape narratives of success and failure. A standout piece was the RGB illusion artwork, where three colored lenses revealed three distinct visual layers underscoring that perception changes everything. The design created not just an identity, but a space to reflect, reframe, and transform failure itself. |
| Company Credits: | Installation Design: Freehand Studios |
| Company Credits: | Motion Design: Switch Studio |
| Company Credits: | Event Execution: Next Level Events |
| Company Credits: | Website Development: Webgyor |
| Individual Credits: | Creative Director: Saurav Roy, Upasana Nattoji Roy |
| Individual Credits: | Creative Producer: Saurabh Jitranjan |
| Individual Credits: | Design Associates: Smita Sohoni, Akanksha Goyal, Srishtii Subash |
| Individual Credits: | UI/UX: Namya Gupta |
