Communication Design
Branding & Identity
New Brand Identity > Brand Stategy
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Brand Stategy)
JPG
PDF
Grover Zampa Misfit - Branding, Packaging & Communication Design
Brand: Grover Misfit
Client: Grover Zampa Vineyards Limited
Entrant: Lemon Design Pvt. Ltd.
The First List
| Entry Title: | Grover Zampa Misfit - Branding, Packaging & Communication Design |
|---|---|
| Brand: | Grover Misfit |
| Client: | Grover Zampa Vineyards Limited |
| Entrant Company: | Lemon Design Pvt. Ltd. |
| Yes: | Printed bottles and some collaterals |
| Description: | MISFIT is a ready-to-drink cocktail spritzer designed to challenge traditional drinking culture and appeal to a generation seeking authenticity, boldness, and spontaneity. Lemon Design created an integrated brand solution encompassing identity, packaging, visual language, and photography, unified by the tagline, "a sparkling new way to drink different." The visual identity intentionally disrupts category conventions with vibrant colours, bold typography, and layered, dynamic textures. Packaging features an unconventional pop-cap closure to enhance engagement. The brand’s visual and verbal language borrows inspiration from nightlife posters, vintage punk zines, and playful optical illusions—crafted to be confident, clever, and effortlessly conversational. This expressive brand personality was thoughtfully extended across various touchpoints, including event collaterals, retail displays, social media, and activations, maintaining a consistent energy and recognizability. The photographic style mirrors this approach, capturing candid, dynamic, and spontaneous moments rather than staged perfection. Each image immerses viewers directly into MISFIT’s unique world, authentically conveying the spirit of nights meant to be remembered. |
| Individual Credits: | Dipendra Baoni |
| Individual Credits: | Himani Sharma |
| Individual Credits: | Yash Raj Chettri |
| Individual Credits: | Santosh Sivan |
| Individual Credits: | Manish Yadav |
| Individual Credits: | Vidhee Mehta |
| Individual Credits: | Vihang Akolkar |
| Individual Credits: | Arjodeep Dasgupta |
| Individual Credits: | Viren Shinde |
| Individual Credits: | Wasim Khan |
| Individual Credits: | Krisha Mehta |
