Communication Design
Graphic Design

Ode to the Road: Packaging the Wit of Indian Highways
Brand: PHOOL
Client: PHOOL
Entrant: PHOOL

Blue Elephant

Entry Title:	Ode to the Road: Packaging the Wit of Indian Highways
Brand:	PHOOL
Client:	PHOOL
Entrant Company:	PHOOL
Confirm:	5 Car Freshener boxes along with the product
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	Where scent meets sensibility, the Phool Luxury Car Freshener transforms an automotive accessory into a medium of storytelling. Crafted with purpose, the packaging reimagines the mundane air freshener as a tribute to India’s legendary Border Roads Organisation (BRO), the minds known for their humorous, wise road safety slogans. Each scent in the collection showcases an illustrated animal and a roadside slogan brought to life. A lion clutches a whisky glass for “Drive sober or get pulled over.” A zebra halts at a crossing for “Stop before the stripes.” An octopus multitasks since it has three hearts, but the driver only has one. Each box is a riot of colour, layered with visual puns and hidden cues that reward attention, crafted not to be discarded but displayed. Beyond the visual, the packaging performs triple duty: it educates, entertains, and builds a deeper, reflective relationship with an everyday object. In a market flooded with synthetic, forgettable formats, this is a packaging-first approach that doesn’t just whisper luxury, it also laughs responsibly. Loud, bold, and built for the road, it breaks the rules of category design while reinforcing the ones that matter: the rules of the road.
Company Credits:	PHOOL
Individual Credits:	Ankit Agarwal (Founder / Brand Conceptualiser)
Individual Credits:	Apurv Misal (Copy and Content Head)
Individual Credits:	Tarushi Anand (Communication Designer / Illustrator)
Individual Credits:	Rishabh Singh ( Photography)
Individual Credits:	Akash Chauhan ( Photography)
Individual Credits:	Satish Verma ( Photography)