Communication Design
Packaging Design

Ode to the Road: Packaging the Wit of Indian Highways
Brand: PHOOL
Client: PHOOL
Entrant: PHOOL

Blue Elephant

Entry Title:	Ode to the Road: Packaging the Wit of Indian Highways
Brand:	PHOOL
Client:	PHOOL
Entrant Company:	PHOOL
Confirm:	5 Car Freshener boxes along with the product
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	The Phool Luxury Car Freshener transforms a car accessory into a medium of storytelling. At the heart of the idea is a tribute to the Border Roads Organisation (BRO) and their iconic road safety slogans that adorn India’s mountain highways. These lines which are clever, philosophical, and deeply local are fading from collective memory. Each scent in the collection showcases an illustrated animal and a roadside slogan brought to life. A lion clutches a whisky glass for “Drive sober or get pulled over.” A zebra halts at a crossing for “Stop before the stripes.” Each box is a riot of colour, layered with visual puns, and hidden cues that reward attention, crafted not to be discarded, but displayed. With carefully selected scents and color-coded packaging for each fragrance, we created a line designed to appeal to everyone behind the wheel. This is a packaging-first approach that doesn’t just whisper luxury—it also laughs responsibly. Loud, bold, and built for the road, it breaks the rules of category design while reinforcing the ones that matter: rules of the road.
Company Credits:	PHOOL
Individual Credits:	Ankit Agarwal (Founder / Brand Conceptualiser)
Individual Credits:	Apurv Misal (Copy and Content Head)
Individual Credits:	Tarushi Anand (Communication Designer / Illustrator)
Individual Credits:	Rishabh Singh ( Photography)
Individual Credits:	Akash Chauhan ( Photography)
Individual Credits:	Satish Verma ( Photography)