Communication Design
Illustration For Design

ESOPs Fables by Plum
Brand: Plum Benefits
Client: Plum
Entrant: Mavericks India Pvt Ltd

Blue Elephant

Entry Title:	ESOPs Fables by Plum
Brand:	Plum Benefits
Client:	Plum
Entrant Company:	Mavericks India Pvt Ltd
Confirm:	A physical copy of the ESOP's Fable book
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	ESOP’s Fables is a modern, design-forward children’s book that blends narrative depth with visual sophistication. Developed by Plum, this curated collection of workplace-inspired stories reimagines traditional fables for today’s working parents and their children and does so with meticulous attention to form, function, and aesthetics. Every element of the book has been intentionally designed. From its clean, spacious layouts to its consistent use of a bold red-white-black color palette, ESOP’s Fables offers a cohesive visual experience that supports both storytelling and readability. The typography is deliberately accessible for early readers, while chapter breaks, illustrations, and negative space guide the eye and create natural moments of pause and engagement. The book’s physical format adds a tactile richness that invites repeated reading and display. It balances playful illustration with editorial clarity, making it equally suited for bedtime reading, classroom conversations, or professional gifting. The result is a storytelling experience that’s not only emotionally resonant but also visually and structurally refined. ESOP’s Fables demonstrates how good design can elevate children's literature, transforming simple stories into impactful, everyday rituals for the modern family.
Company Credits:	Plum Benefits
Individual Credits:	Ganapathi Ramanathan - Author
Individual Credits:	Adithi Mallesh - Author
Individual Credits:	Prasun Jain - Illustrator
Individual Credits:	Shreyas Achar - Head of Marketing
Individual Credits:	Ujwal Nair - Video Production
Individual Credits:	Mohammed Hafeez - Website