Communication Design
Graphic Design

The Chill Crowd
Brand: Igloo Craft Beer
Client: Igloo Craft Beers
Entrant: Open Strategy & Design

The First List

Entry Title:	The Chill Crowd
Brand:	Igloo Craft Beer
Client:	Igloo Craft Beers
Entrant Company:	Open Strategy & Design
Confirm:	3 Posters and Board
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	At Igloo, beer is a legend in the making. When it came to creating posters for our craft beers, we reimagined the drinking glass itself as a living embodiment of the beer within. Each glass was illustrated in the tribal geometry of Inuit art — a style intrinsic to Igloo’s design DNA — transforming iconic glass silhouettes into storied figures. Heavy Hitter, the Russian stout’s snifter became a hulking bear to trap its aromas. The Konkan lager’s curved pilsner glass is a bubbly barracuda to highlight carbonation. And Dabble Dubble, the Belgian ale’s stein, is a high-flying kestrel for hearty pours. Embedded within these totemic forms were easter eggs of hops, grains, provenance and process. The copy, crisp and dry, mirrored the flavour profiles as distinct personalities. From “Don’t poke the bear”, "A bird in hand", to “Swim against the current,” the writing brought levity and identity to each brew. Together, the illustration and copy turned the posters into an induction in the coolest club to raise a glass with.
Company Credits:	Open Strategy & Design
Individual Credits:	Chief Creative Officer: Ashutosh Karkhanis
Individual Credits:	Creative Director: Ashutosh Karkhanis
Individual Credits:	Designers: Ashutosh Karkhanis, Anuja Gadkari
Individual Credits:	Creative Director Copy: Vatsala Bisen
Individual Credits:	Chief Executive Officer: Asparsh Sinha
Individual Credits:	Studio Artist: Uttam Sutar, Krutik Bait, Daniel Nadar
Individual Credits:	Illustrators : Anuja Gadkari, Rashi Gandhi, Raghu Aeri
Individual Credits:	Copywriter: Vatsala Bisen