Communication Design
Packaging Design

Packaging Design for Guilt-Free Zero Sugar Ice Cream Brand
Brand: Go Zero
Client: SKYY Desserts Pvt Ltd
Entrant: Witchcraft

The First List

Entry Title:	Packaging Design for Guilt-Free Zero Sugar Ice Cream Brand
Brand:	Go Zero
Client:	SKYY Desserts Pvt Ltd
Entrant Company:	Witchcraft
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	Go Zero is a sharp, mission-led name. A clear stance of Zero Sugar Desserts. While it has a strong positioning, it lacked delight and indulgence. Their old packaging was too functional—almost clinical. The market is seeing a sharp rise in healthier alternatives to traditional sugary desserts, but these are often seen as compromises, not true replacements. Go Zero's sweetness formulation was pure guilt-free indulgence—one might not realise it's sugar-free unless told. But their brand perception was bland. Food is instinctive. We created a packaging system that brings out the taste and delight of ice cream, without the compromise. The ideology: Consumers should buy it because it looks delightful and tasty, then feel mentally rewarded when they realise it's zero sugar. Recipe for the design: A custom logotype designed to adapt to each packaging format A rich and calculated colour system A visually distinctive shape system A generous sprinkle of delight and fun throughout
Company Credits:	Witchcraft
Individual Credits:	Vidit Agarwal
Individual Credits:	Siddharth Gondoliya