Communication Design
Branding & Identity

Refreshed Brand Identity and Design for Né Nepal
Brand: Né Nepal
Client: Ishu Dhakras & Tulja Kedia
Entrant: Naughty Naughty

The First List

Entry Title:	Refreshed Brand Identity and Design for Né Nepal
Brand:	Né Nepal
Client:	Ishu Dhakras & Tulja Kedia
Entrant Company:	Naughty Naughty
Yes:	- PDF : Document Containing Brand Collaterals - Print : Catalog, Packaging, Visiting Cards
Description:	Né Nepal is a cultural lifestyle brand, rooted in Nepali culture championing the rich traditional handicrafts and skills of Nepali artisans. In 2018, they set out on a journey to focus on the environmental impact of each product. The brand has partnered with 150 artisans to create handcrafted pieces while reviving more than 6 traditional crafts of Nepal. Né Nepal was looking for a rebrand that would align with celebrating the beauty of traditions and serve as an insight into the preservation of tradition and culture of Nepal by the new generation. The starting place for research was the culture and people. While the cliché association to Nepal can be mountains, it called for a design intervention where we discovered that Nepal had more to offer. Be its wonderful architecture, flowers, and symbols found commonly on the streets. The Brand Identity leans on the traditional side, aligning closely to how Nepal still feels like. Our aim was to focus back on our values and represent our true identity. The kind nature of people, the richness in tradition and the abundance of craft from multiple regions. It indicated motifs and symbols present from ancient times which required a refresh in interpretation.
English Translation:	Né Nepal is a cultural lifestyle brand, rooted in Nepali culture championing the rich traditional handicrafts and skills of Nepali artisans. In 2018, they set out on a journey to focus on the environmental impact of each product. The brand has partnered with 150 artisans to create handcrafted pieces while reviving more than 6 traditional crafts of Nepal. Né Nepal was looking for a rebrand that would align with celebrating the beauty of traditions and serve as an insight into the preservation of tradition and culture of Nepal by the new generation. The starting place for research was the culture and people. While the cliché association to Nepal can be mountains, it called for a design intervention where we discovered that Nepal had more to offer. Be its wonderful architecture, flowers, and symbols found commonly on the streets. The Brand Identity leans on the traditional side, aligning closely to how Nepal still feels like. Our aim was to focus back on our values and represent our true identity. The kind nature of people, the richness in tradition and the abundance of craft from multiple regions. It indicated motifs and symbols present from ancient times which required a refresh in interpretation.
Company Credits:	Co - Founder : Ishu Dhakras
Company Credits:	Co - Founder : Tulja Kedia
Individual Credits:	Creative Director : Rushil Bhatnagar
Individual Credits:	Brand Design & Identity : Rushil Bhatnagar
Individual Credits:	Illustration & Design Language : Shweta Mulekar