Communication Design
Branding & Identity
New Brand Identity > Micro, Small & Medium Enterprise
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Micro, Small & Medium Enterprise)
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MeyMey Branding
Brand: MeyMey Pottery Studio
Client: MeyMey Pottery Studio
Entrant: Moshimbo
Blue Elephant
| Entry Title: | MeyMey Branding |
|---|---|
| Brand: | MeyMey Pottery Studio |
| Client: | MeyMey Pottery Studio |
| Entrant Company: | Moshimbo |
| Description: | MeyMey is a newly opened pottery studio that adds handcrafted goodness to ceramics. We were tasked with designing the MeyMey world to look as honest and grounded as the products themselves. As algorithms have driven increasing saturation in the visual language (especially in this category), we saw this as an opportunity to root the brand's identity in a simple, almost obvious ritual: the way crockery is stacked. This simple idea became the conceptual spine of the brand. The Meymey logo was built like the product itself—layered and minimal. Every letterform feels shaped, which makes it raw by design and suggestive of clay in motion. The rawness of the product and the material inspired a bespoke font, MeyMaati, and a playful suite of 3D-designed letterforms. Together, they became a highly identifiable brand asset. Used across communication, packaging, and merchandise, they echoed the same principle of thoughtful assembly. The result is an identity that doesn’t just sit on top of the product, but one that emerges from the same ethos: made slowly, with care, and never quite the same twice. |
| Company Credits: | Moshimbo |
| Individual Credits: | Deepak J, Creative Director |
| Individual Credits: | Shefali A, Creative Director |
| Individual Credits: | Annika G, Senior Designer |
| Individual Credits: | Ziva S, Designer |
| Individual Credits: | Saharsh K, Animation |
| Individual Credits: | Juliana D, Project Manager |
| Individual Credits: | Moshi J, Account Director |
