Interiors
Interior Products

Aer Plug (Product Design)
Brand: Godrej Aer
Client: Godrej Consumer Products Limited
Entrant: Disco at Godrej

Baby Blue Elephant

Entry Title:	Aer Plug (Product Design)
Brand:	Godrej Aer
Client:	Godrej Consumer Products Limited
Entrant Company:	Disco at Godrej
Yes:	Packaged product from real market shelves.
Description:	Aer Plug — An Electric Liquid Vapouriser Designed for Everyday Freshness Just plug in, relax, and breathe — Aer Plug makes it effortless to elevate everyday spaces with long‑lasting freshness. Infused with essential oils, it delivers a premium fragrance experience at an accessible price. The sleek form is engineered to fit tight spaces without blocking adjacent sockets, making it a lifestyle accessory that complements interiors while subtly standing out. Its soft, rounded silhouette embodies Aer’s friendly design language — approachable, modern, and distinct from the clutter of overly decorative competitors. Every detail is crafted for aesthetics and function. The visible refill blends seamlessly into the form, creating a cohesive look while clearly indicating when it’s time to refresh. The twist‑off mechanism ensures quick, effortless, and clean replacement. True to industrial design principles, Aer Plug balances user delight with backend efficiency. A standardized device colour and clear refills streamline production, reduce masterbatch use, and lower the carbon footprint. Paired with Smart Heater Technology for consistent diffusion and adjustable modes for personalized intensity, Aer Plug shows how good design can make premium fragrance effortless, accessible, and impactful — with over 1100 units sold per day on Amazon within two months of launch.
Company Credits:	Disco at Godrej
Company Credits:	Godrej Consumer Products Limited
Individual Credits:	Vinit Mhamunkar
Individual Credits:	Gatisha Sapre
Individual Credits:	Darshan Gandhi
Individual Credits:	Adarsh Prasad