Communication Design
Branding & Identity
New Brand Identity > Non-Profit
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Non-Profit)
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Festival Identity for 'Journeying Across The Himalayas'
Brand: Journeying Across The Himalayas
Client: Eicher Group Foundation, Part of Eicher Group
Entrant: Codesign LLP
Blue Elephant
| Entry Title: | Festival Identity for 'Journeying Across The Himalayas' |
|---|---|
| Brand: | Journeying Across The Himalayas |
| Client: | Eicher Group Foundation, Part of Eicher Group |
| Entrant Company: | Codesign LLP |
| Description: | Journeying Across The Himalayas is an initiative by the Royal Enfield Social Mission—a 10 day annual festival celebrating the living heritage, creativity, and collective spirit of the Himalayas. We set out to create an evocative identity that vividly captures the mystical grandeur and cultural depth of the Himalayas—an identity that transports viewers beyond mere geography, immersing them in the region’s rich heritage and vibrant traditions. In true Royal Enfield spirit, the identity is a meticulously crafted tapestry that reflects a deep connection with the land, a love for rich storytelling, and an eye for intricate detail. While event identities are often designed with amplified intensity to create short-term, high-impact impressions, the identity for Journeying Across The Himalayas celebrates in a manner that honours both the brand and the Himalayas—with meditative craftsmanship, visual storytelling, and a sense of majestic calm. |
| Company Credits: | Codesign LLP |
| Individual Credits: | Rajesh Dahiya |
| Individual Credits: | Mohor Ray |
| Individual Credits: | Siddharth Nair |
| Individual Credits: | Nikhil Ranganathan |
| Individual Credits: | Vishnu M. Nair |