Communication Design
Branding & Identity
Brand Identity Refresh > Large Enterprise
COMMUNICATION DESIGN - Branding & Identity (Brand Identity Refresh > Large Enterprise)
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From staple to pride of Indian kitchens!
Brand: India Gate
Client: KRBL Limited
Entrant: Landor
The First List
| Entry Title: | From staple to pride of Indian kitchens! |
|---|---|
| Brand: | India Gate |
| Client: | KRBL Limited |
| Entrant Company: | Landor |
| Yes: | 2 Packs + 1 Apron + 1 Bag |
| Description: | In a category long dominated by visual sameness and price-led decisions, India Gate’s new & bold look shifted the narrative – from unclear, transactional buying to an intuitive, brand experience through our brand idea Empowering India's Rice Habits'. The result: not just a packaging revamp, but a complete reimagining of how 1.4 billion people connect with the most sacred grain on their plate. According to Brand Health Study – Mar’25, 93% consumers found the new packaging is visually appealing, and 95% agreed that the information provided is useful and relevant, aiding decision-making. The new packaging boosted India Gate's market share by 440 bps, increased Top-of-Mind awareness, and enhanced perceptions of the brand as more attractive, innovative, and transparent. |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Geet Nazir, Managing Director |
| Individual Credits: | Ronita Mukherjee, Executive Director - Client Services |
| Individual Credits: | Arnab Ray, Executive Creative Director |
| Individual Credits: | Upasana Dua, Executive Strategy Director |
| Individual Credits: | Akrutee Mahimkar, Design Director |
| Individual Credits: | Pavithra Dikshit, Design Director |
| Individual Credits: | Aanchal Chotlani, Client Manager |
| Individual Credits: | Tanushree Majumdar, Senior Designer |
| Individual Credits: | Deepthi Adimulam, Business Development & Marketing Executive, APAC |
| Individual Credits: | Sachin Darge, Senior Production Manager |
| Individual Credits: | Abhishek Kadam, Artworker |
| Individual Credits: | Kurnal Rawat, Executive Creative Director | Vijit Nanda, Senior Strategist | Shriya Shetty, Strategist | Aniruddh Shenoy, Senior Client Manager | Arsh Kazi, Motion Designer | Ulrika Gaitonde, Designer |
| Individual Credits: | Illustration: Locopopo Studio |
| Individual Credits: | Film: Improper Design and Animation |
| Individual Credits: | Photography: Kashvi Gidwani |
| Individual Credits: | Styling: Saachi Javeri |
