Communication Design
Branding & Identity

Godrej Bloq
Brand: Godrej Bloq
Client: Godrej Consumer Products Limited
Entrant: Disco at Godrej

Baby Blue Elephant

Entry Title:	Godrej Bloq
Brand:	Godrej Bloq
Client:	Godrej Consumer Products Limited
Entrant Company:	Disco at Godrej
Yes:	Packaged product from real market shelves. Pack of 3 carton with 3 bloq antiperspirant tubes.
Description:	The Disco Mission: To make good design radically accessible—not as a luxury, but as a fundamental right. Design that adds value, elevates innovation, and brings dignity and delight to everyday products. Design that moves markets, stirs hearts, and creates real, meaningful impact at scale—made in India, built for the world. In India, deodorants dominate the personal care space, yet there is little awareness about antiperspirants as a distinct, holistic solution for sweat and odour control. Bloq aims to fill this gap by positioning itself as the first daily use Deo Lotion Antiperspirant that offers long-lasting protection from sweat and odour in a convenient tube format. The project’s goal is to establish antiperspirants as a separate category in India by redefining how consumers perceive sweat management. Through strategic brand development, innovative product positioning, and targeted communication, Bloq will be presented not just as a fragrance product, but as an effective, confidence boosting solution for everyday life.
Company Credits:	Disco at Godrej
Company Credits:	Godrej Consumer Products Limited
Individual Credits:	Rahil Parmar
Individual Credits:	Darshan Gandhi
Individual Credits:	Saloni Sethi
Individual Credits:	Mrunesh Kochrekar
Individual Credits:	Aahaana Tanejaa
Individual Credits:	Rajit Venkatesh