Communication Design
Illustration For Design
Advertising
COMMUNICATION DESIGN - Illustration For Design (Advertising)
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MP4
1m:25s
Trailbags
Brand: Skybags
Client: Skybags
Entrant: Schbang
The First List
| Entry Title: | Trailbags |
|---|---|
| Brand: | Skybags |
| Client: | Skybags |
| Entrant Company: | Schbang |
| Confirm: | Presentation board |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | India’s diverse trekking landscape—ranging from the Himalayan peaks to the Western Ghats—draws thousands of adventurers. Yet, Skybags, known for travel, wasn’t seen as a trekking brand. The goal was to shift this perception and position Skybags as an essential trekking companion. Enter Trailbags—a campaign that blended utility with cultural storytelling. Inspired by Rajasthani miniature art, we transformed Skybags’ trekking range into moving canvases. Each bag featured hand-illustrated maps of iconic Indian trails, turning them into functional pieces of art. The insight: Trekking is more than movement—it’s memory, landscape, and personal triumph. So, instead of just promoting gear, we celebrated the journey itself. The detailed designs made each backpack a tribute to India’s natural beauty and cultural depth. Executed across outdoor billboards, social platforms, and influencer-led treks, Trailbags brought India’s trails to life. Trekkers didn’t just wear gear—they wore stories. The campaign sparked over 65,000 social impressions, with a strong uptake of the #TrekReadyWithSkybags movement. More importantly, Skybags was reimagined—not just as a travel brand, but as a symbol of India’s adventurous spirit and artistic heritage. |
| Company Credits: | Schbang |
| Individual Credits: | Schbang |
