COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Brand Stategy)

Ice cream that makes the cold freezer, cool again! - Kamaths Ourtimes Ice Creams Pvt Ltd - Call Me Chunky JPG
Ice cream that makes the cold freezer, cool again! - Kamaths Ourtimes Ice Creams Pvt Ltd - Call Me Chunky PDF
Ice cream that makes the cold freezer, cool again! - Kamaths Ourtimes Ice Creams Pvt Ltd - Call Me Chunky MP4 1m:47s

Ice cream that makes the cold freezer, cool again!
Brand: Call Me Chunky
Client: Kamaths Ourtimes Ice Creams Pvt Ltd
Entrant: Landor

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Ice cream that makes the cold freezer, cool again! - Call Me Chunky - Kamaths Ourtimes Ice Creams Pvt Ltd

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Entry Title: Ice cream that makes the cold freezer, cool again!
Brand: Call Me Chunky
Client: Kamaths Ourtimes Ice Creams Pvt Ltd
Entrant Company: Landor
Yes: 3 packs
Description: In a freezer aisle full of polite pastels and expected sweetness, we didn’t whisper. We yelled—“Call Me Chunky!”
Built around the brand idea ‘Magically Chunky’, we transformed the product truth—bold chunks, wild textures, and magical indulgence—into a brand that was cheeky, charming, and unmissable.

From basic tubs to bold personalities. From freezer filler to aisle thriller. From sweet silence to full-on sensory thrill. We branded an ice cream that wasn’t here to blend in—but to take vanilla by storm!
Company Credits: Landor
Individual Credits: Lulu Raghavan, President, APAC
Individual Credits: Geet Nazir, Managing Director
Individual Credits: Arnab Ray, Executive Creative Director
Individual Credits: Upasana Dua, Executive Strategy Director
Individual Credits: Akrutee Mahimkar, Design Director
Individual Credits: Aanchal Chotlani, Client Manager
Individual Credits: Tia Alex, Designer
Individual Credits: Sushmeit Nambiar, Design Director
Individual Credits: Aryan Sharma, Designer
Individual Credits: Jhanvi Lathia, Designer
Individual Credits: Deepthi Adimulam, Business Development & Marketing Executive, APAC
Individual Credits: Sachin Darge, Senior Production Manager
Individual Credits: Sachin Bhandalkar, Artworker
Individual Credits: Khushi Santosh, Strategist | Gayatri Rana, Strategist | Tanishtha Pai, Designer | Arsh Kazi, Motion Designer | Kedar Ingle, Motion Intern | Rhitam Majumdar, Motion Intern | Ria Chordia, UI UX Intern
Individual Credits: Illustration: Tia Alex, Sameer Kulkarni
Individual Credits: Film: Improper Design and Animation
Individual Credits: Copy: Aakancha Singh
Individual Credits: Photography: Pawan Manglani
Individual Credits: CGI: Hemant Doke
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