Communication Design
Branding & Identity
New Brand Identity > Brand Stategy
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Brand Stategy)
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Ice cream that makes the cold freezer, cool again!
Brand: Call Me Chunky
Client: Kamaths Ourtimes Ice Creams Pvt Ltd
Entrant: Landor
The First List
| Entry Title: | Ice cream that makes the cold freezer, cool again! |
|---|---|
| Brand: | Call Me Chunky |
| Client: | Kamaths Ourtimes Ice Creams Pvt Ltd |
| Entrant Company: | Landor |
| Yes: | 3 packs |
| Description: | In a freezer aisle full of polite pastels and expected sweetness, we didn’t whisper. We yelled—“Call Me Chunky!” Built around the brand idea ‘Magically Chunky’, we transformed the product truth—bold chunks, wild textures, and magical indulgence—into a brand that was cheeky, charming, and unmissable. From basic tubs to bold personalities. From freezer filler to aisle thriller. From sweet silence to full-on sensory thrill. We branded an ice cream that wasn’t here to blend in—but to take vanilla by storm! |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Geet Nazir, Managing Director |
| Individual Credits: | Arnab Ray, Executive Creative Director |
| Individual Credits: | Upasana Dua, Executive Strategy Director |
| Individual Credits: | Akrutee Mahimkar, Design Director |
| Individual Credits: | Aanchal Chotlani, Client Manager |
| Individual Credits: | Tia Alex, Designer |
| Individual Credits: | Sushmeit Nambiar, Design Director |
| Individual Credits: | Aryan Sharma, Designer |
| Individual Credits: | Jhanvi Lathia, Designer |
| Individual Credits: | Deepthi Adimulam, Business Development & Marketing Executive, APAC |
| Individual Credits: | Sachin Darge, Senior Production Manager |
| Individual Credits: | Sachin Bhandalkar, Artworker |
| Individual Credits: | Khushi Santosh, Strategist | Gayatri Rana, Strategist | Tanishtha Pai, Designer | Arsh Kazi, Motion Designer | Kedar Ingle, Motion Intern | Rhitam Majumdar, Motion Intern | Ria Chordia, UI UX Intern |
| Individual Credits: | Illustration: Tia Alex, Sameer Kulkarni |
| Individual Credits: | Film: Improper Design and Animation |
| Individual Credits: | Copy: Aakancha Singh |
| Individual Credits: | Photography: Pawan Manglani |
| Individual Credits: | CGI: Hemant Doke |
