Elevating Venture Capital with Accel Atoms

TRANSFORMATIVE DESIGN (Brand Transformation)

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Entry Title:	Elevating Venture Capital with Accel Atoms
Brand:	Accel Atoms
Client:	Accel Partners India LLP
Entrant Company:	Lopez Design Private Limited
Description:	Atoms is a focused pre-seed stage program for exceptional founders in India & South East Asia by leading global VC firm Accel. Accel launched Accel Atoms to engage with early-stage startups. After three iterations, Accel Atoms was not performing upto expectations: it lacked clear differentiation, a distinct positioning, and brand independence. We repositioned and rebranded Accel Atoms in its fourth edition with a singular identity that is authentic, founder-centric, and hyper-contextual, bringing us into the radars of founders in the 0-to-1 phase. With a tone of voice that is warm, open, sharp, and inspirational, and a highly flexible visual language, Accel Atoms is a breath of fresh air in the realm of venture capital.
Company Credits:	Accel Partners India LLP
Individual Credits:	Anthony Lopez
Individual Credits:	Rishi Dogra
Individual Credits:	Sukanya Panda
Individual Credits:	Malvika Dwivedi
Individual Credits:	Gerleo Nimalan
Individual Credits:	Tarka Patil
Individual Credits:	Ayush Srivastav
Individual Credits:	Rohan Parameshwar
Individual Credits:	Neeraj Ekka
Individual Credits:	Mohan Godwal
Individual Credits:	Navya Paliwal
Individual Credits:	Teesta Das
Individual Credits:	Ananya Arya
Individual Credits:	Ishtaarth Dalmia
Individual Credits:	Vikrant Mehra
Individual Credits:	Vyjayanti Nair