Communication Design
Writing For Design

The Chill Crowd
Brand: Igloo Craft Beer
Client: Igloo Craft Beers
Entrant: Open Strategy & Design

The First List

Entry Title:	The Chill Crowd
Brand:	Igloo Craft Beer
Client:	Igloo Craft Beers
Entrant Company:	Open Strategy & Design
Confirm:	3 Posters and Board
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	At Igloo, beer is a legend in the making. When it came to creating posters for our craft beers, we reimagined the drinking glass itself as a living embodiment of the beer within and writing gave it voice. Each piece starts with a short line that is a personality in itself that makes the beer feel less like a product and more like a character you'd meet at a bar. “Don’t poke the bear.” The stout, served in a Snifter, becomes a brooding companion. The line references the animal to show the depth of flavour. “Swim against the current” The Konkan lager’s Barracuda, illustrated within a curved pilsner, becomes the laidback rebel of the group. The line swims against cliché, capturing both carbonation and temperament. “A bird in hand.” A classic phrase twisted to match the Kestrel. Poured in a Stein, this Belgian Ale is the easygoing friend, someone who smoothes things out, in taste and attitude. Each poster merges headline, subhead, and visual world with memorable copy that brings the flavour to life even before the first sip.
Company Credits:	Open Strategy & Design
Individual Credits:	Chief Creative Officer: Ashutosh Karkhanis
Individual Credits:	Creative Director: Ashutosh Karkhanis
Individual Credits:	Designers: Ashutosh Karkhanis, Anuja Gadkari
Individual Credits:	Creative Director Copy: Vatsala Bisen
Individual Credits:	Chief Executive Officer: Asparsh Sinha
Individual Credits:	Business Director: Neethi Isaac
Individual Credits:	Studio Artist: Uttam Sutar, Krutik Bait, Daniel Nadar
Individual Credits:	Illustrator: Anuja Gadkari, Rashi Gandhi, Raghu Aeri
Individual Credits:	Copywriter: Vatsala Bisen